USPs

These are the best, tried and tested USPs that bring people to giffgaff


USPs or ‘unique selling points’ are the things we like to shout about the most. They are the things our members love about giffgaff. For many, they are the reasons they decided to join us.

Depending on what area of giffgaff you’re writing for, you’ll have different USPs. Here are some of the best USPs to use broken down into common themes.

General SIM offers

These are generic, all-round USPs that can be used in most occasions.

  • Flexible SIM only deals
  • No contracts
  • Change or cancel your plan anytime

Value driven offers

These USPs are great to showcase the value giffgaff offers its members.

  • No contracts, just flexible goodybags packed with data
  • We’ll recommend the best plan for you each month
  • Get an extra 1 GB on us from your third purchase onwards

Full list of our USPs

These are the long form versions of all of our USPs.

  • No contracts

Just flexible goodybags packed with data.

  • Save money with best plan advice

Each month we’ll recommend the best plan for you, based on your usage. Even if that means you spend less. Get in.

  • Earn Rewards

Bring your mates on board and get £5 Payback. Cha-ching.

  • Roam like at home

Do all the things you’d do at home while in the EU, at no extra cost.

  • Great pay as you go rates

You’ll pay just 25p per minute, 10p per text, and 10p per MB without a goodybag.

  • Come join our award-winning network

We’re chuffed to be voted the Uswitch Network of the Year 2021. High five to our members who made it happen.

  • Speed up with 5G

Experience faster downloads and less buffering with 5G as standard. We use O2’s network that gives you great 5G and 4G coverage.

  • Bring your number

When you switch to us, you can keep your existing number, no hassle or fuss. Huzzah.

  • Award-winning coverage

We’re powered by the O2 network. The Uswitch Best Network Coverage 2021 award winner. So, you can rest assured we’ve got you covered. Woohoo.

  • No credit checks

Order your SIM and join us without having your credit checked.

  • Don’t just take our word for it

“I was drawn to the fact of not being in a contract and having the freedom to leave whenever I want. But now I’m part of giffgaff I can’t see why I would ever want to leave.”

hdavey17, giffgaff member

Important - Any USP in which we mention the extra GB of data must be accompanied by a pop-up box with the following explainer.

1 GB extra on us. It’s never fun running out of data, which is why we’re giving members a little extra. Once you’ve bought your 3rd goodybag, we’ll boost your data by 1 GB whenever you buy a £10, £12, £15 or £20 goodybag.